PUMA Russia & China

Role: Art Direction

In 2013, we partnered with PUMA to design, develop and launch e-commerce sites in two completely new markets.

 
PUM-RUS-Hero.jpg
 

Our creative brief was to implement an art direction that was fresh but also in alignment with the company's existing brand positioning. (Hover to pause)

 
 

A modular design approach allows content managers to build unique pages on the fly. To build a page, just choose from the library of modules, insert and arrange.

Regional footer designs add a local touch. (Hover to pause)

Fun and playful imagery with a hint of spontaneity "brings the joy of sport to life." (Click on thumbnail to view full page)