PUMA Russia & China

Role: Art Direction

In 2013, we partnered with PUMA to design, develop and launch e-commerce sites in two completely new markets.


Our creative brief was to implement an art direction that was fresh but also in alignment with the company's existing brand positioning. (Hover to pause)


A modular design approach allows content managers to build unique pages on the fly. To build a page, just choose from the library of modules, insert and arrange.

Regional footer designs add a local touch. (Hover to pause)

Fun and playful imagery with a hint of spontaneity "brings the joy of sport to life." (Click on thumbnail to view full page)