Role: Art Direction
PetPlus is a new service that offers pet owners savings on meds, food, vet visits and more. We designed the site with three goals in mind: 1. Clearly communicate the benefits of the membership program; 2. Drive new membership sign-ups; and 3. Engage the audience with helpful content.
A simple 2-step checkout creates a low barrier sign-up process. (Click to cycle through flow)
The "mad lib" is an easy way to discover how a PetPlus membership can personally benefit you and your pet. (Click to cycle through interaction)
The ability to search for participating pharmacies and vets within your neighborhood is integral. An in-page search function allows for a quick search without leaving the homepage. (Click to cycle through interaction)