Role: Art Direction
Nautica is a classic American brand with rich nautical heritage and tradition in high-performance craftsmanship. We helped Nautica reclaim its heritage with a redesign that elevates the product beyond the outlet mall category, celebrates the company's rich brand story, and truly embodies its nautical roots.
Our creative direction is classic but forward-looking. The design is emblematic of the nautical spirit in ways that are bold, yet elegant. Throughout the design process our mood board ties us to Nautica's brand vision:
Product Photography Style Guide
Product Detail Page
Global Navigation (Click to see old nav design)
Previously a site that was heavily promotional and transactional, we redesigned an experience that immerses the customer into the "World of Nautica." (Click on thumbnail to view full page)