G.H. Bass & Co.
Role: Design Lead
Founded in 1876 and the creator of the original penny loafer, G.H. Bass is committed to staying true to their roots even as they evolve as a brand. In our redesign of the G.H. Bass e-commerce experience we don't just sell their shoe, we sell their story.
A library of modules create opportunities to inject merchandising and editorial content throughout the shopping experience, from homepage to checkout.